Did you say 100% pure cotton

Let’s be honest, this specification on our textile labels may reassure us and clear our conscience since we are not consuming polyester, derived from petroleum oil

But we are still underestimating the pollutants contained in our so-called immaculate 100% pure cotton tee-shirts, or our sheets treated and guaranteed “anti-UV, stain-proof, anti-wear and tear, iron-free and anti-allergen”.

Massive quantities of pesticides and fertilizers are spread over cotton fields. Cotton seeds are employed for animal feeds, dairy products and in some cases kitchen cooking oil. Increasing and more concentrated doses of these chemicals are needed to combat resistance against mutant organisms and to answer the ever increasing appetite for returns and profits. The soils are exhausted and dried up, waters contaminated, and farmers deeply in debt and often in ill-health. Moreover those cotton seeds are often used in farming activities, in the production of dairy products and cooking oils. For decades, governments and industrial groups have maintained the idea of pure cotton which explains why so many consumers remain unmoved and apathetic about the provenance of cotton product.