COTTON FIELDS

Let’s be honest: for years, this term placed on our labels has left us reassured: “pure,” therefore natural, and certainly an item of quality. No synthetics, meaning no oil by-products.

We are all aware that within our immaculate t-shirts and our new set of sheets, « treated and guaranteed » to be resistant to UV rays, stains, wear, wrinkles, and allergic, lie a myriad of pollutants and damaging agents.

Who still denies the massive dose of pesticides and fertilizers dropped on cotton fields, in increasingly higher quantities to fight against external damages as well as to increase profit? The soil is exhausted, dried out; water is contaminated; farmers are drowning in debt and often ill. Entire decades have been spent with governments and industrial groups maintaining that cotton is pure. Many remain insouciant, still ignoring the tons of toxic chemicals being used in the cultivation of this “pure” crop. Especially when we know that these very seeds are being used in cement, milk products, cooking oil…

“Organic” cotton is presented as an economically friendly alternative to these problems. Harvested without chemical fertilizers or pesticides, this cotton stems from know-how from the past and traditional harvesting methods.

Pollution of underground water reserves is reduced. Farmers maintain their health, avoiding debt incurred from increasing purchase of supplies, no longer depending on multinational conglomerates, and are guaranteed a decent salary.
The amount of organic cotton used in the market is ever increasing, with many major textile groups using organic cotton for their products. But an increasing amount of middlemen often can obscure the origin of the products and what treatments they were put through before completion.

In order to improve the weaving of a cotton string we use adhesive oils that must be removed before being dyed with a heavy dose of emulsifiers and chemical dispersants and pollutants, as many products as are being used in purifying stations.

We have selected our fabric due to its long twisted fibers that do not need to go through a sizing treatment. Blended with strands of hemp, the result is a fabric that is both resistant and soft.